Countertop Sales Coaching

The Problem

You gave them a quote. Now they won't answer the phone.

It's not a lead problem. You have leads. The problem is what happens after the lead comes in — the quoting-and-hoping, the ghosted follow-ups, the price conversations that derail before you've built any relationship.

Quote and Hope

You send a detailed quote. They say "we'll think about it." You follow up twice. Silence. You move on and tell yourself the lead went cold. It didn't — someone else stayed in the conversation.

"I'm getting three quotes"

They open with a price question before you know anything about them. You give a number. Now you're just another line on their spreadsheet — competing on price, not on relationship.

The K&B dealer wall

"We have a supplier we've used for years." That's the full conversation. You don't know how to crack it without sounding desperate, so you say thanks and leave. Six months later someone else is on their preferred vendor list.

The cheap spouse

She loved the slab. He thinks it's too expensive. You've never met him. Now you're trying to close a deal where the real decision-maker isn't in the room and has no connection to what you've built.

About the Coach

Stevenson Brooks

Founder, ASP Results · Gig Harbor, WA

Stevenson has been coaching countertop fabricator salespeople for years — working directly with shops on their B2C homeowner conversion rates and their B2B dealer and builder relationships. He's seen every version of the quote-and-hope problem. He built the countertop coaching system to fix it.

His core belief: the close is not a technique — it's a natural outcome of a relationship that was built correctly from the first call. Stop Quoting Strangers. Last One Wins. The money is in the follow-up.

Turn the first call into a brainstorming session, not a quote
Read DISC style and match your pace to theirs — D, I, S, or C
Re-engage leads that have gone cold without being annoying
Break through the K&B dealer "we have someone" wall
Handle the spouse objection when the decision-maker isn't in the room
Be the last salesperson still in the conversation — and win

Start Countertop Coaching →

The Solution

Sales frameworks built from real countertop coaching sessions

Not generic sales training. Specific coaching for the situations you're already in — homeowner leads from CRM partners, K&B dealer prospecting, builder relationships, follow-up systems that don't feel pushy.

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Stop Quoting Strangers

The first call is a brainstorming call. Your one checkbox: do they want to work with me? If you can't answer yes, you're not ready to quote them yet — and you'll lose on price every time.

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Last One Wins

Most deals are won by the last salesperson still in the conversation. Your CRM isn't dead leads — it's a pipeline of people who are going to buy from someone. Be that someone.

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DISC-Aware Selling

The D wants you to move fast. The I wants to share their Pinterest board. The S needs to feel safe. The C wants specs and timelines. Learn to read it and match it — on the same call.

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Scheduled Follow-Up

Top sellers don't hope for sales — they schedule them. Your follow-up cadence should be a system, not a personality trait. Calls, texts, and emails that feel like a teammate, not a closer.

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B2B Dealer Prospecting

Breaking into a K&B dealer or contractor who already has a vendor they trust. Not with features and benefits — with questions, curiosity, and a low-risk ask that gets a foot in the door.

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Speed Wins

The first shop that calls a CRM lead gets the meeting. Speed equals advantage — not price, not product, not reviews. Five minutes vs. five hours is the difference between an appointment and a ghost.

How It Works

Just like a coaching session — whenever you need one

Describe what you're dealing with

A lead that went cold. A quote you can't close. A K&B dealer you can't crack. A homeowner whose spouse just killed the deal. Just type it.

The coach asks before it answers

What have you already tried? What did they say exactly? What's your read on their style? Stevenson probes first — always.

Get a framework, not a script

Scripts break when the customer goes off-script. Frameworks work in any version of the situation. You'll get a tool you can use tomorrow.

Walk out with language that works

A specific thing to say on the re-engagement call. A question to ask the resistant dealer. Something to try before you give up on the deal.

Mentoring Through Role-Play

Stump Stevenson — Countertop Edition

You play the difficult customer — the price shopper, the ghoster, the resistant K&B dealer. Stevenson plays the salesperson. Watch what he does when the conversation gets hard. Then try it yourself.

🛒 The Three-Quote Price Shopper 👻 The Lead Who Ghosted 🏬 The K&B Dealer Gatekeeper 💍 The Cheap Spouse 🏗️ The Loyal Builder 📊 "Just Give Me a Ballpark"

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6 real countertop scenarios.

Every situation ripped from actual sales conversations — homeowner leads, B2B prospecting, third-party objections, re-engagement calls. Every one of them is a situation you've already been in.

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Watch the methodology live.

Stevenson demonstrates Stop Quoting Strangers, Last One Wins, DISC-matching, and re-engagement — on a real conversation, not in a slide deck. You'll see what it looks like when the call goes sideways and the framework holds.

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The debrief makes it stick.

Type "DEBRIEF" at any point and Stevenson steps out of character — explains what he did and why, which framework he was using, and what he'd try next. Then you can jump back in.

Try Stump Stevenson — Countertop Edition →

Stop quoting strangers. Start closing deals.