Targets Subscription

One coach. In your truck. Before every call.

Your boss wants volume and price. Your gut says you have to choose. You don't, and there's a move for that. Targets is the workspace where I coach you on the customers you are actually trying to win, grow, hold, or get a price increase on. Right when you need it.

Founder pricing is open. 100 spots, then I close it. 100 sellers is what I can onboard well at one time. After that, the offer changes.

What you actually get

Everything I teach. Every tool I have built. In one subscription. No tiers, no decisions, no upsells. Open it and use it.

The Founders' Offer

Targets, with everything included

Targets workspace
"I have one customer I am trying to win and I am in my head about it."
$2,000/yr
Ask Stevenson (24/7 coaching)
"It is 6:45 AM, I have a question, and I do not have a coach to call."
$1,200/yr
The Hot Seat (monthly group Q&A)
"I want Stevenson on my specific question without paying for 1-on-1."
$1,800/yr
Coach the Coach (unlocks at 3+ seats)
"I am a sales manager and I cannot be in every truck."
$1,200/yr
Stump Stevenson (tough-customer roleplay)
"I need to practice the hard customer types before they happen for real."
$600/yr
Hands-Free Coach Q4 2026
"I am driving and I need coaching that does not require my eyes." (Stevenson's actual cloned voice.)
$600/yr
The Founders' Lane (private community)
"I want to learn from peers using the same tool." Round 1 only.
$600/yr
The DISC Read Q3 2026
"I have a meeting with someone tomorrow and I have no idea how to talk to them."
$600/yr
The Margin Math (ROI calculator suite)
"I do not actually know what my discounting habit costs me per year."
$400/yr
Day One to First Win (guided onboarding)
"I just signed up and I do not know where to start."
$400
Last Look Playbook (full library)
"I need to look up Stevenson's actual methodology when something comes up."
$400/yr
Find the Leak (practice game)
"I need to get sharper at asking questions that uncover what is really going on."
$300/yr
DISC Game (DISC mastery drills)
"I need to read DISC styles fluently in live conversations, not just on paper."
$300/yr
The Daily Reset (mindset prompts)
"I need a daily mental reset against the order-taker mindset."
$200/yr
Your Personal DISC Profile (real, third-party)
"I want to understand my own DISC style so I can sell better." We cover the vendor cost.
$99
Total stacked value
$10,699+
$1,499 / year
or $149 / month, billed monthly. Founder pricing locked for life as long as you stay subscribed.
Get on the founders' list -> Try a free session first

The 90-day guarantee

Open at least one target. Run prep before the call. Run debrief after. If you do all three and have not advanced a customer in 90 days, full refund. We track it. You see the receipts. The product has to do its job, or you do not pay for it.

Why only 100 founders

100 sellers is what I can onboard well at one time. Each founder gets a real welcome from me, real attention to their first target, and a seat in the private Founders' Lane. That breaks if I let in 500. So I am not going to.

What founders get that nobody else will

  • ✓ Founder pricing locked for life, as long as the subscription stays continuous
  • ✓ A seat in the Founders' Lane private community for as long as you stay
  • ✓ Priority access to The Hot Seat (monthly group Q&A with me, founders only)
  • ✓ When the founders' window closes, the offer changes. Different terms. Different price. Founders keep what they signed up for.

Got a team? Same per-seat price.

No separate Team tier. No haggling. Manager features auto-unlock at 3 seats or more.

Get your reps coached. Same per-seat price as solo.

Buy 3 or more seats and the manager dashboard, team analytics, and Coach the Coach features unlock automatically. One invoice, one click to invite each rep.

A founder buying 5 seats:
5 x $1,499 = $7,495 / year
All five reps locked in at founder pricing for life. Manager dashboard included.
Get your team on the list ->

What working with me normally costs

Targets is built from 250+ live sessions of the same coaching I do in person. Here is what those cost when I deliver them face to face.

In-person bootcamp
$9,500
+ travel, eight hours, kickoff style
Online bootcamp
$900
per hour of my time
Group cohort
$300
per seat per month, two hours of me
1-on-1 coaching
$400
per session, bi-weekly is typical
Targets, founder
$1,499
per year, locked for life. Every morning, not every other week.
"I charge $400 for one hour of my time. A year of Targets costs less than four of those. And Targets is with you every morning, not once every two weeks."

100 founder spots. Then I close it.

Founder pricing locked for life. The Founders' Lane community. The Hot Seat. Things later subscribers will not get.

Get on the founders' list -> Try a free session first