Pick the one. I ride along. Before every call. After every meeting. Through every "your price is too high." Targets is the workspace where your boss's volume number and your margin number stop being two different problems.
Your boss wants volume. Your boss wants price. Your gut says you have to choose. You don't, and there's a move for that. - Stevenson, on the only mindset most ready mix sellers ever have to break
Every ready mix seller has one. The customer they wake up thinking about. The one they want to win, grow, hold, or finally raise the price on. Targets is built around them.
Quoted them and never heard back. Or never quoted them at all. Or watched them go to the cheaper guy. Targets prepares you before the call and debriefs after.
They started asking what your competitors charge. That is never a good sign. Targets walks you through the save without dropping price.
Annual time. Cost pass-through. The conversation you've been putting off. Targets gives you the script that doesn't start with "sorry."
You've been pouring the small jobs for them for a year. They have bigger projects you're not seeing. Targets walks you toward the next ask.
No setup. No curriculum. No course to finish. Open it, pick a customer, get coached.
Name the customer. Drop in what you know about them. Two minutes.
Before the meeting, I ask what you're walking in for, what you'll ask, what outcome you want. We sharpen it together.
You have the meeting. I'm not there. The work boots on the gravel are yours. You walk in sharp.
Back in the truck. What happened. Where the leak was. Your next move. Two more minutes. That's how the muscle gets built.
Get a feel for how I coach before you sign up for anything. Each one is a real piece of the methodology.
A roleplay game where you ask a simulated customer questions to surface what's really going on. Builds the Information Pull skill, my most-coached concept.
Play a scenario ->One real coaching session, on me. Tell me what's going on. I'll probe before I answer. You'll feel the difference between coaching and a search engine.
Start a session ->Play the hard customer. Watch how I handle it. Price hammer, ghoster, angry caller, the whole rotation.
Try a roleplay ->
But I've coached hundreds of people who have. For 15+ years. Across the US and Canada. Holliday Rock. Heidelberg. Texas Materials. Martin Marietta. Impact. The methodology in Targets is exactly what I teach in person, distilled from 250+ live coaching sessions.
I'm not trying to be cheap. I'm trying to be in your truck.
More about how I work ->$1,499 per year, locked for life. After the founders, the offer changes. Get on the list now.